Home
The Bamboo Group .... filling in the gaps in your business
Welcome to the Bamboo Group PDF Print E-mail
Written by Administrator   
Monday, 13 April 2009 14:06

The Bamboo Group, a dynamic, progressive & fast growing consultancy & support services business dedicated to “filling in the gaps” of expertise within business management teams of all sizes. This may be on a tactical “one off” basis, a fixed contract “interim” basis or on a longer term “outsourced” basis. All consultants have a minimum of 5 years experience in their chosen fields of expertise, with most offering considerably more. Between the employed, freelance & partner consultants there is a substantial breadth as well as depth of skills available to clients. Areas include Strategic Planning, Marketing Regulations, Corporate Branding, Sales & Marketing automation, Marketing Software, Starting, Populating & Cleansing Marketing Databases, Demographic Profiling, Telemarketing, Direct Mail, Leaflet Distribution, E-Marketing, Website Development, Exhibiting, Field Marketing, Sponsorship, Guerrilla Marketing, Public Relations / PR, Branding, Marketing Communications, Promotional Give Aways and Sampling The support service businesses to provide practical, cost effective logistical support “on demand”, freeing up clients to concentrate on developing their business & client relationships rather than be distracted by recruiting temporary staff or training requirements. Services delivered include Outbound Marketing Research, Appointment Setting, Competitor Analysis, Leaflet Delivery, Promotional Staff, Full Event Management service, Data Input, Outsourcing & Demonstrators.

 

Bamboo Group Logo
Last Updated on Thursday, 14 May 2009 01:00
 
Leaflet Distribution .. does it work? PDF Print E-mail
Written by Chris Petterson   
Friday, 10 April 2009 10:38

Any direct marketing should be both effective & accountable but for some reason certain disciplines are always considered above others.  Direct Mail, email marketing, telemarketing etc are staple areas yet all require some form of pre-existing knowledge of the customer or the costly purchase of data prior to beginning the campaign. 

Leafet distribution, on the other hand requires very little preparation, cost or development.  Decide on an offer, design a leaflet print & drop through doors of likely customers .. Job Done!   Costs vary but could be as little as £10-£15 per '000 to print and from £25+ per '000 to deliver .. if you don't do it yourself for free.  Even better, the initial response is almost immediate, much more of the material is retained for future use than, for instance, press advertising and once the ratios are established, leaflet or flyer distribution results are logically scaleable ie 5,000 produces 8 deals then 10,000 will produce about 16 deals, 25,000 will give 40 deals and so on ...

  • Low cost to start
  • simple campaign set up
  • widely available supplier
  • Good return on investment

Over the coming weeks, I'll develop the theme exploring in more detail various elements of the campaign and why it can be such an effective medium in its own right but also used to support broadcast media such as radio or TV and even as the foundation for other marketing activity.
Last Updated on Thursday, 14 May 2009 00:58
 

Today's Poll

How has your Marketing been affected this year?